WARNING!
Bad writing is cropping up in your town!
“No!” my musing is ur
It’s OK to rant in this case because…
The copy I’m ranting about is radio copy.
More specifically—local radio copy.
As mentioned in my profile, I’m a voiceover talent…
(No, there is no hyphen in voiceover)
To do a voiceover, I first read the copy and interpret it…
I then deliver the message to an audience I picture in my mind.
That’s why doing a voiceover is sometimes called…
Voice “acting” because radio is “theater of the mind.”
I love to use my voice (20+) to act/read copy…
But what I’m confronted with in many cases (like yesterday)…
Is dull, lifeless, unimaginative—BORING—copy!
Like something a principal would read over the intercom.
Well, perhaps you’re thinking, who cares?
It’s just a stupid commercial and it’ll be over in 30 or 60 seconds.
Well, for one, someone’s paying for this commercial. What a waste.
Two, I care. Question is, why doesn't the copywriter care?
And three, why should radio listeners be subjected to mediocrity?
in fact, no reader should be subjected to mediocrity.
That’s why when I roam the bookstores…
And finally select and buy a book with an intriguing cover and jacket copy…
I’m damn glad that particular author’s writing passed the mediocre test…
By literary agents and editors.
And that’s why when agents say they get thousands of query letters…
But only accept a few…
I get it!
Always, Em-Musing
